Achievement Unlocked: Esports Analytics

Nicole Pike – Global Managing Director, Nielsen Esports

Sebastian Park – Vice President of Esports, Clutch Gaming

Doug Watson – Head of Esports Insights, Riot Games

Kasra Jafroodi – Senior Business Analyst, Strategy & Analytics, Activision Blizzard

Ed Chang – Director of Business Strategy, EA

Ryan Garfat (Moderator) – Senior Editor – Esports, ESPN

 

A multitude of esports leagues and tournaments are thriving globally across various blockbuster games. With the start of another exciting year for the esports industry, sponsorship, marketing, and activation agreements with the leading games continue to grow. Getting visibility into the performance and ROI of these partnerships isn’t always simple. Esports leagues and teams navigate performance metrics in unique ways in the online digital space – coming up with creative, but fair methods of measuring value and league health. In this panel, industry thought leaders will shine a light on how esports league work with sponsorship partners to generate insights, establish trust, and help brands find the best opportunities to engage with fans.