Changing the Game: How Advanced Data is Enhancing Broadcasts (Presented by ESPN)

Jason Benetti – College Play-by-Play Announcer, ESPN

Mike Petriello – Stats Analyst, MLB Advanced Media

Doug White – Senior Director, Programming & Acquisitions, ESPN

Ariel Kelman – Vice President of Worldwide Marketing, Amazon Web Services

Seth Walder (Moderator) – Sports Analytics Writer, ESPN

 

Recent years have seen an uptick in the use of advanced data and analytics to enhance game broadcasts and drive second-screen platforms, creating differentiating viewing experiences for sports fans. The growth of player tracking technology in baseball, basketball and football has fueled opportunities to tell smart, new stories during live game windows. This panel will discuss innovative ways that events have been presented on linear and digital platforms, what is coming soon, and what may be possible in the not-so-distant future.