Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)

Kat Frederick – CMO, Ticketmaster

John Forese – Chief Product & Data Officer, Rakuten Intelligence

Portia Archer – VP of Direct to Consumer Services, NBC Sports

Jennifer Ferron – Chief Marketing Officer, Kraft Sports & Entertainment

Carolyn Tisch Blodgett – Senior VP & Head of Global Brand Marketing, Peloton

Kristen Bernert (Moderator) – SVP Business Operations, MSG Sports

 

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond. With closer access and more real-time insights, the amount of data available to personalize and customize the fan experience has evolved as quickly as the emerging technologies giving teams, media companies, partners, and brands unparalleled consumer insights. Learn how companies are broadening their content offerings and define how best to engage an audience accustomed to microtargeted suggestions and on-demand experiences. This panel will explore how companies are differentiating themselves through their content offerings, fostering customer loyalty, and using a growing fan desire to be continuously engaged to generate revenue, subscriptions, and sales.