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![Growing the Game: How to Cultivate and Strengthen Golf Fandom](https://pbcdn1.podbean.com/imglogo/image-logo/5705103/Slide1_300x300.png)
Friday Jul 19, 2024
Growing the Game: How to Cultivate and Strengthen Golf Fandom
Friday Jul 19, 2024
Friday Jul 19, 2024
Moderator: Claire Rogers
Panelists: Krista Olson, Travis Trembath, Fahad Zahid
Historically, golf has been perceived as a sport with a strongly loyal but relatively small fanbase. While golf’s various stakeholders continue to seek out ways to attract new fans, the sport has seen significant momentum in recent years, with participation growing at rates that haven’t been seen in decades. The introduction of cutting-edge golf media platforms and content has played a key role in generating interest in golf, offering both burgeoning and devoted fans the opportunity to engage with the sport on a deeper level. This panel brings together executives from the PGA of America, PGA TOUR, and LPGA Tour as well as leading golf brand No Laying Up to discuss the steps needed to capitalize on these trends and outline the path forward for growing the game. #GrowingTheGame
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