Level Up: Analyzing the Influence of Brands on the Esports Ecosystem

Moderator: Brian Millman

Panelists: Joe Marsh, Andrew Lilien, Doug Watson

This panel seeks to dive into the dynamic relationship between brands and the esports industry, exploring the current landscape and future in 2024. In the world of esports, brands and esports organizations are presented with unique opportunities and challenges in establishing meaningful connections with the community. Our panel of experts from esports teams, agencies, game developers, and brand partners will discuss the current state of brand involvement in esports, examining what it takes to form impactful strategic partnerships. Panelists will offer insights into how esports organizations and brands can successfully collaborate in the esports ecosystem, from sponsorship activations to digital marketing innovations. #LevelUp