Like and Subscribe: Co-Streaming and The Influencer Age of Esports

Karim Fernandes - Content Creator, Counter Logic Gaming
Parth Naidu - CEO, SIDO
Nick Troop - Executive Producer, POSSIBLE
Doug Watson - Director of Esports Strategic Advisory, Riot Games
Greg Kim (moderator) - Head of CLG, Madison Square Garden Sports

 

There is arguably no place in sports that leverages social media, co-streaming, and cutting-edge technology better than esports. Over the past 5 years, esports storytelling has evolved, introduced new personalities, and made it possible for influencers to become bona fide superstars with tens of millions of followers and billions of views across YouTube, Twitch, and other streaming platforms. Fans are no longer content in having a single option for engaging with their favorite team or sport; they want options. Utilizing influencers, alt streams, and other technology, esports is developing strong connections with an extremely loyal fan base, scaling to new audiences, and generating unique integrations for partner brands. Join us to hear content creators, event producers, and sports leagues are using technology to change sports storytelling with new technology, virtual watch parties, and new forms of social engagement. This panel brings together perspectives from Riot Games, POSSIBLE, CLG, and SIDO to discuss the age of influences and co-streaming in esports and what it means for the development of the industry going forward.