Skin in the Game: Sports Gambling’s Emergence in the US

Sharon Otterman – Chief Marketing Officer, William Hill

Doug Kezirian – Sports Betting Analyst, ESPN

Matteo Monteverdi – President, Sportradar US

Andrew Ashenden – CCO, Perform

Kip Levin – President and COO, FanDuel

Jeff Ma (Moderator) – SVP, Product & Analytics, Duetto

 

The moment millions of fans have been waiting for is finally here: sports betting is legal in a few of the 50 U.S. states and is only expected to become more widely accepted. The implications of this new era for fans and leagues are massive. This panel will explore the opportunities and pitfalls that legalized sports betting has for organizations including how the growth of gambling will impact the fan experience, its effectiveness at increasing engagement in low-viewership sports, how entities will keep gambling democratic, and who the winners and losers will be after the dust settles.