The New Age of Sports Media: Content and Monetization

Moderator: Marie Donoghue
Panelists: Amy Reinhard, Lori Conkling, Harish Sarma, Reagan Carey

This past year has seen the realization of sports streaming. Netflix hosted its first live sporting event, the Netflix Cup, and has been the home to popular sports series, such as Formula 1: Drive to Survive and Quarterback. YouTube is now the exclusive home of NFL Sunday Ticket. TikTok has re-invented how to consume sports by enabling off-the-field conversations in platforms such as SportsTok. Both playoff and regular season games are now broadcasted on a variety of streaming platforms. Amidst these changes, vMVPD providers are seeing large increases in their subscriber counts. Additionally, consumers are watching more sports content on social media platforms, like TikTok. Panelists representing some of the world’s most innovative digital entertainment companies will discuss approaches to their sports content development strategy, cutting edge ways to monetize the content, and how data drives these decisions. This panel will take a retrospective look at what approaches have been successful so far and how these learnings can be leveraged to anticipate future trends in sports streaming. #sportstreaming