The Play-by-Play of the Future: Navigating the Evolving Landscape of Sports Media

Michael Markovich - Chief Commercial Officer, Sony's Sports Businesses & Managing Director, Pulselive
Russell Wolff - Executive Vice President and GM, ESPN+, ESPN
Tim Clark - Senior Vice President and Chief Digital Officer, NASCAR
Alison Overholt (moderator) - Professor, Columbia Graduate School of Journalism & Founder, Good People LLC

 

This is arguably the most exciting, yet uncertain time in sports media history. Large tech companies are winning sports media rights contracts, many consumers stream games rather than watch on cable, organizations are developing their own direct to consumer networks, social media continues to be the go to medium for younger generations to consume sports, and the rise of esports continually represents a challenge to traditional sports. With representation from major players in the space, this panel will include a range of perspectives across media, technology, and league offices. Topics will include the current state of sports media, the path forward for traditional broadcasters, streaming and digital media, technological innovations to the consumption experience, and league-wide strategies on what it will take to win the fight for viewership.