SSAC

Moderator: Jessica O'Beirne

Panelists: Mohini Bhardwaj, Brody Malone, Josh Dixon, Li Li Leung

Gymnastics remains the most-viewed Olympic sport and top women's college sport, presenting a unique opportunity to boost fan engagement and economic expansion leading up to the LA28 home Olympics. This panel will explore cutting-edge solutions like Fujitsu’s AI Judging Evaluation program and the USOPC’s International Scouting Analytics project, which played a key role in securing Olympic medals in Paris. Additionally, we will discuss the emerging economic ecosystem within gymnastics, including athlete-driven revenue opportunities, sponsorship growth, and innovative platforms that allow gymnasts to capitalize on their success. Join Olympic medalists, industry leaders, and the president of USA Gymnastics for a deep dive into the innovations shaping the future of gymnastics performance, safety, and business strategies driving audience engagement forward.

Moderator: Corbin Petro

Panelists: Stacy Lewis, Julie Uhrman, Jennifer Rizzotti

Women's sports have grown tremendously in popularity but many leagues still lack the data infrastructure long-established mens league's have. This panel will explore the critical need for better data collection and analysis in women’s sports, and how past efforts have directly translated to on-field success. The panel will discuss the challenges of limited data availability, how it affects athlete development, fan engagement, and media coverage, and highlight the importance of accurate, comprehensive data to drive investment and visibility in women’s sports.

Moderator: Mark Donaldson

Panelists: Jonathan Atkeison, Mihir Warty, Todd Myers, Jarrod Kimber

Two internationally renowned sports, cricket and rugby, are betting on the appeal of a World Cup to break into the American market. But how effective is this strategy? And what can be done strategically to get this bet to succeed? The World Cup approach relies on a significant upfront investment with considerable risk, but potentially high rewards in the world's largest sports market. This panel will explore how USA Cricket approached the 2024 World Cup, and how USA Rugby is planning for the 2031 (Men's) and 2033 (Women's) World Cups. It will synthesize learnings and best practices as well as what's next for both of these governing bodies, and the growth of these sports in the U.S. from the grassroots to professional levels.

Moderator: Lauren Rosen

Panelists: Allison Feaster, Sian Leah Beilock, Steve Magness

Winning isn’t just about talent or preparation—it’s about mindset and the chemistry between athletes, coaches, and teams. While pressure and clutch performance are often the focus of sports psychology, this discussion takes a different approach: how do athletes build mental resilience, foster productive relationships, and sustain long-term success. Dr. Sian Beilock, an expert on cognitive performance, and Steve Magness, a leading voice in mental toughness, come together for a conversation on self-doubt, burnout, and the mental side of teamwork. Drawing from their books Choke and Win the Inside Game, they’ll explore how team dynamics, leadership styles, and communication shape mental performance—and how today’s athletes can use psychology to thrive rather than just survive. This is a discussion about mindset, chemistry, and adaptability—not just in sports but in life.

Moderator: Jennifer Shahade

Panelists: Nate Silver, Alexandra Botez, Xuan Liu

Poker is a game of skill, strategy, and psychology—but how do players navigate the tension between mathematical precision and the unpredictable swings of variance? This panel explores the interplay between optimal game theory strategy and the mental resilience required to handle hot streaks and brutal downswings. Experts and poker content creators will discuss the impact of solvers, intuition, and behavioral psychology on decision-making at the highest levels. Whether you're a data-driven grinder or a feel-based player, this conversation will reveal what it takes to stay sharp in a game where both skill and mindset determine long-term success.

Moderator: Arda Öcal

Panelists: Jeremy Rogalski, Meghan Chayka, Philippe Desaulniers

Across all sports, analytics have become essential for shaping offseason decisions, such as draft preparation and player compensation. However, their impact extends far beyond that—data and analytics now play a critical role in guiding in-game decisions, helping coaches lead their teams to success. Join our panelists from across the hockey landscape as they discuss the evolution of on-ice decision-making driven by analytics. From line changes to innovative strategies, discover how coaches and front offices are redefining the game with data-driven approaches.

Moderator: Seth Walder

Panelists: Brian Burke, Dean Oliver, Andrew Healy, Steve Weinman

The entire idea of sports analytics is to drive better decisions through quantitative analysis. But as the field has become more advanced, it’s virtually impossible now to do the job without watching tape. In this panel, we’ll explore how football and basketball analytics professionals – both on pro teams and at ESPN – have learned to watch film, rely on film to further their understanding of the game, and use film to augment or even inspire their quantitative analysis. It turns out: nerds do watch the games – and they’re going to do it in this panel.

Moderator: John Hollinger

Panelists: Shane Battier, Dean Oliver, Monte McNair, Ariana Andonian

This panel will explore how NBA organizations have transformed through the integration of analytics into their decision-making processes. From drafting strategies and roster construction to player development and in-game tactics, panelists will examine the role of analytics in shaping team identity and success. The conversation will balance the front office’s perspective on long-term planning with the player-centric view of how data-driven strategies impact the on-court experience. Topics will include the use of advanced metrics for player evaluation, the integration of tracking data, the balance between data and basketball instincts, and the challenges of implementing analytics across departments.

Moderator: Deepak Malhotra

Panelists: Sue Bird, Evan Wasch, Mike Zarren, Daryl Morey

Basketball has seen a dramatic shift in recent years, with the three-point shot dominating team strategies and reshaping how players approach the game. This panel will explore whether the NBA is at a “crisis” point due to this trend, drawing lessons from other sports that faced similar strategy convergence. Panelists will debate whether the league has reached peak three-point shooting volumes, how defenses have adapted, and whether this evolution has made the game less entertaining or overly repetitive. The discussion will also address potential solutions: Should leagues intervene with rule changes, or will the game naturally evolve as teams identify new inefficiencies? Join us for a lively debate on the future of basketball amidst the three-point era.

Moderator: Brian Millman

Panelists: Joe Marsh, Andrew Lilien, Doug Watson

This panel seeks to dive into the dynamic relationship between brands and the esports industry, exploring the current landscape and future in 2024. In the world of esports, brands and esports organizations are presented with unique opportunities and challenges in establishing meaningful connections with the community. Our panel of experts from esports teams, agencies, game developers, and brand partners will discuss the current state of brand involvement in esports, examining what it takes to form impactful strategic partnerships. Panelists will offer insights into how esports organizations and brands can successfully collaborate in the esports ecosystem, from sponsorship activations to digital marketing innovations. #LevelUp